Contrary to what some naysayers of outsourcing are saying, the industry is alive and well, and it seems that it’s going to stay for a long while yet. As mentioned in a previous article, competition in outsourcing is becoming very stiff now, what with the industry expanding, as is what professional services firm Pricewaterhouse Coopers surmised in its Jan, 2010 report. Everyone wants a piece of the cake, but when everyone’s toting the same salver, it’s a bit difficult to decide to whom to give a piece to.

Competition is stiff in the outsourcing  industry, which is why outsourcers really have to perform in order to not just meet their clients’ expectations, but to exceed it.  Not to mention the sometimes extremely harsh public scrutiny that outsourcing companies are subjected to. Outsourcing companies are a dime a dozen now, and it’s easy to go from one to the other, especially if the one you’re with doesn’t deliver.  Just take a look at the Satyam (NYSE:SAY) - Punjab & Sind contract, which has now become the Wipro (NYSE:WIT) - Punjab & Sind bank contract.

Tallying the headlines from December 13-19, the most featured company in outsourcing news was Infosys (NasdaqGS: INFY).  The company has appeared back to back in news bits and clips all over the world and it seems like the company is revving up their strategies for the coming new year.

Reading the Indian mainstream news yesterday about India Inc.’s strategy to expand operations in Eastern Europe and hire multilinguals to serve the European finance and accounting sector does not surprise me anymore. In my April article, I talked about how Europe is becoming more comfortable with outsourcing not just to its neighboring countries but also to Asia particularly to the Philippines. The following month, I wrote an article on Philippine Outsourcing re-focusing its efforts to the European market instead in anticipation of US political and trade condition changes.