With the Philippines continually betting on revenues and jobs from the global outsourcing market, forecasting a growth rate for this year of 20 to 30 percent, the country then needs to refocus its promotion direction to new markets like Europe especially with its main client, the United States’ increasing protectionist moves.

Business process outsourcing and shared services has become increasingly prevalent in the last few years. The UK is at the forefront of the outsourcing trend. The country is leading the way in outsourcing some part of its public services and the rest of Europe is following suit. The UK public sector is known as one of the most sophisticated users of ICT and BPO among governments worldwide.