The global economic meltdown forced Asian outsourcing firms to rethink their investment and company strategies, as their respective government and financial institutions try to shield them from any adverse impact. Asian countries like the Philippines had all made the necessary precautions to help markets stay afloat in these uncertain times.

Business process outsourcing is regarded as one of the fastest growing industries in the world, and is an emerging industry in the Philippines. The Philippine BPO industry is growing primarily because of high demand for offshore call centers. Clients who chose to set-up BPO operations, as well as those considering to start BPO operations in the Philippines consider the large volume of English-speaking workforce, high literacy rates, good work ethic, low labor costs, good educational infrastructure producing a steady flow of high qualified individuals, and good communications with North America and Europe as the main reasons for offhoring their back-office and customer-related needs to Manila, the capital of the Philippines. These advantages set the Philippines apart from India.

As outsourcing continues to grow in the Philippines, it has been reported by MarketWatch that Zenta, a leading BPO and KPO company, has established operations in Fort Bonifacio in Manila.