With the Philippines continually betting on revenues and jobs from the global outsourcing market, forecasting a growth rate for this year of 20 to 30 percent, the country then needs to refocus its promotion direction to new markets like Europe especially with its main client, the United States’ increasing protectionist moves.

With the seemingly unstoppable internet popularity rise, tied up with consumers’ decreasing spending power, it is no surprise that even a hundred year old publishing firm would feel the pressure of staying on top of the business. Germany’s conservative corporate nature is then challenged by the times to rethink its existing business models.