Social Media

In-House vs Outsourced Social Media: Weighing the Pros and Cons

In-House vs Outsourced Social Media: Weighing the Pros and Cons

Social media is a business tool necessity. Nowhere has customer service, marketing, industry monitoring and brand engagement become more streamlined and attainable than in the world of social media. And this is where it gets tricky. How should companies do their social media marketing and management? Do they keep it in-house or outsource? We weigh in on each of their pros and cons.

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What a Perfect Facebook Post Looks Like [Infographic]

What a Perfect Facebook Post Looks Like [Infographic]

Curious to find out what elements make for a perfect Facebook status update? Here are the latest research findings on how to craft an engaging post.

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10 Do’s and Don’ts of Effective Social Media Marketing

10 Do’s and Don’ts of Effective Social Media Marketing

Infinit-O listed 10 social media marketing Do’s and Don’ts on how to effectively build community and buzz for your brand through social media. We hope this guides you towards success!

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Why Samsung Deserves an Oscar for Best Marketing

Why Samsung Deserves an Oscar for Best Marketing

Last week, 43 million people tuned into the 2014 Oscars hosted by Ellen DeGeneres, making it the most-watched Academy Awards show in the last 10 years. We all know which films and actors brought home the biggest awards that night,but the biggest winner was neither a film nor an actor, it was a phone brand that took the most retweeted selfie in history – Samsung.

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Top 8 Social Media Trends This 2014

Top 8 Social Media Trends This 2014

So what major trends will persist this year? Which new ones will arise and how can social marketers make the most of the changing landscape? Here are the trends that are expected to hit social media this 2014.

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